Improvado

Improvado is an AI-powered marketing data platform aimed at mid-market and enterprise teams. It automates complex marketing data workflows, unifies data at scale, and surfaces insights through business intelligence and AI. The company has raised $34M in Series A funding and is remote-first.

The platform spans several technical domains: AI/ML, data integration and ETL, data transformation, data governance, data quality, business intelligence and analytics, marketing data workflows, and natural language prompting with AI agents. Its product line includes an AI Agent that addresses marketing challenges through AI; Data Extraction & Loading, drawing on 500+ sources; Data Transformation, which turns raw data into quality datasets; Data Governance, monitoring data and campaign issues; and Reporting & Insights, which analyses data to surface actionable findings. Across the platform, Improvado connects to over 1,000 data sources.

The company serves customers in retail, healthcare, entertainment, finance, software and hospitality, as well as mid-market and enterprise marketing teams more broadly. Improvado is SOC 2 Type II certified, and counts ASUS, Docker, Activision and H&R Block among the brands that use it.