Productsup

Productsup builds an enterprise feed management and syndication platform that helps businesses optimize and distribute product content across sales and marketing touchpoints. The Productsup Platform covers the full product content journey, from onboarding supplier data to distributing optimised content to external channels. The company reports processing over 2 trillion products per month and handling more data requests monthly than Google's consumer search service.

The platform connects to more than 2,500 distribution channels and is used by over 1,000 global companies. Customers and partners span retail and ecommerce, consumer goods and beauty - including L'Oréal and Sephora - sportswear (PUMA), and grocery and discount retail (ALDI), alongside marketplaces, comparison platforms, data pools and distributor networks. The company operates internationally across multiple countries.

Technical work at Productsup centres on AI and agentic commerce, automated workflows, feed management, product content syndication, AI search optimisation and data processing at scale. The company describes itself as an early adopter of agentic commerce, with an enterprise focus and an emphasis on AI-powered automation.