Wix.com Ltd.

Wix.com Ltd. operates an intuitive web development platform that lets business owners, creators, agencies and enterprises build professional websites with complete creative freedom. The platform combines drag-and-drop editing with AI capabilities, including AI-powered website generation and generative AI features. The company's technical work spans web development, artificial intelligence and website building tools, and sits within the SaaS, e-commerce, digital marketing and creative services verticals.

Two products anchor the offering. Wix is the flagship platform, aimed at individual creators seeking to build, manage and grow online businesses through drag-and-drop editing and AI-generated sites. Wix Studio is designed for agencies and enterprises and forms part of a wider ecosystem for building, managing and growing online businesses.

The company describes its purpose as democratizing web development. It reports an innovation-driven, user-centric and collaboration-focused culture, with cross-functional teams working on complex problems and a startup mindset at scale. Emphasis is placed on creative freedom and seamless user experiences, and on continuous improvement across the product.