Vibe operates a self-serve streaming TV advertising platform that allows marketers to launch data-driven campaigns across premium channels without traditional intermediaries. The company provides direct access to over 500 premium streaming channels including NBC, CNN, NFL, and NBA, combined with proprietary AI technology for audience targeting, retargeting, real-time optimization, and analytics. Campaigns can be launched in under five minutes with budgets starting at $500.
Founded in 2021, Vibe has scaled rapidly, growing from $40M to $160M in annual recurring revenue over three years and achieving profitability within 18 months. The company serves over 10,000 brands and has raised $72.5M in venture funding from investors including Singular, Hedosophia, and Elaia. The platform addresses a market where US television advertising spending exceeds $70 billion annually.
The company's core technology combines direct inventory access with AI-driven campaign management to simplify TV ad buying, historically a complex, relationship-dependent process. This approach enables smaller and mid-sized businesses to compete with larger enterprises in a channel previously dominated by traditional media buyers and agencies.
