Vagaro is a business management platform serving the beauty, fitness, and wellness industries. Founded in 2009, the company provides an all-in-one software solution that includes online booking, calendar management, payment processing, marketing automation, and business intelligence, accessible through mobile apps and desktop platforms. The platform also offers integrated hardware solutions, such as card readers and custom branded apps under its PayPro Terminals line.
The platform supports over 90,000 businesses and has processed more than 123 million appointments and $3.3 billion in payments. Vagaro's clients range from solo entrepreneurs to multi-location enterprises across salons, spas, barbershops, fitness studios, and mental health practices. The company operates in the United States, Canada, the United Kingdom, and Australia.
Vagaro reached unicorn status, indicating a private valuation exceeding $1 billion. The company was founded as a bootstrap operation and is led by immigrant founders. Its technology stack spans web, mobile, and desktop development, along with payment processing and hardware integration.






