Koninklijke Gazelle N.V. manufactures bicycles and e-bikes at its factory in Dieren, Netherlands, where around 450 workers produce more than 300,000 bicycles annually. Founded in 1892, the company received its Royal title in 1992 and was the first Dutch bicycle manufacturer to achieve ISO-9001 certification in 1996. The product range includes hand-crafted passenger bicycles and electric models equipped with Bosch mid-drive motors, all supplied complete with fenders, racks, lights, bells, locks, and kickstands.
The company's technical capabilities span bicycle design and manufacturing, e-mobility integration, mechanical product design, assembly and hand-craft production, and quality management. Its bicycles are characterised by low step-through frames, a design choice reflecting attention to accessibility and usability across age groups and physical capabilities.
Gazelle positions itself within the broader Dutch cycling culture, emphasising the relationship between bicycle quality and frequency of use. The company maintains production at its original Dieren location rather than relocating manufacturing overseas, a choice that shapes both its operational model and cost structure.
