Bonial International GmbH operates in the retail marketing sector, helping retailers connect consumers with physical stores and brands through digital offer communication. The company's core business focuses on digitising the way retail promotions reach shoppers. It is part of Axel Springer SE.
The company runs several platforms across its European markets. In Germany, it operates kaufDA and MeinProspekt, both services for digital offer communication. In France, it operates under the Bonial brand with a similar focus. These platforms collectively reach millions of users each month.
Bonial's geographic presence spans Germany and France. The company emphasises a culture built around clear principles, including putting people at the centre, using data to inform decisions, and encouraging autonomy through a 'Leader-Leader' decision-making approach.
