Underscore Marketing is a women-owned, independent strategic media agency founded in 2002 and headquartered in New York. The firm specializes in data-driven promotional strategies for pharmaceutical, healthcare, and wellness brands within the life sciences sector, and is ranked among the top 100 marketing agencies.
The agency's core offering is its Omnichannel Media Solutions, which provide tailored media strategies for healthcare providers, patients, and payors. These solutions span paid search, programmatic advertising, social media, display, and endemic platforms, with a focus on reaching the right audiences across channels in the life sciences space.
As an independent agency, Underscore Marketing operates without the constraints of a larger holding company structure. Its women-owned status reflects its leadership composition, and the firm has maintained its focus on the life sciences vertical for over two decades since its founding.
