Thiga is a product and technology consultancy founded in 2014, headquartered in Paris with an additional office in Madrid. The firm advises over 300 companies across retail, hospitality, finance, technology, healthcare, and insurance on integrating AI into their product strategies and operations. Its client roster includes Decathlon, Accor, Club Med, Doctolib, AXA, and Carrefour.
The consultancy offers services spanning AI strategy and acceleration, business and product strategy, organizational transformation, customer experience and design, and product development practices. Rather than working at arm's length, Thiga integrates consultants directly into client teams as full members, working to establish what it describes as an AI-native product culture. The firm has positioned itself as a pioneer in product management across France and Europe over the past decade.
Beyond client services, Thiga operates Thiga Academy, which delivers industry-recognized training programmes developed in partnership with institutions including INSEAD. The company maintains an active media presence through media.thiga.co, publishing content related to product strategy and technology trends.
