Right Side Up operates a platform that combines senior marketing talent with proprietary technology to deliver growth-focused solutions. Founded in 2016, the company has built a remote-first operation trusted by over 250 clients spanning early-stage ventures to Fortune 500 companies, including DoorDash, Coinbase, Gusto, and Stitch Fix.
The platform offers customizable engagement models: fractional senior leadership for part-time or interim roles, full agency teams for comprehensive marketing support, and recruiting services to hire marketing talent. This flexibility allows clients to access experienced marketers without committing to traditional agency overhead or full-time hires.
Right Side Up's team operates as player-coaches - senior marketers who engage directly with client challenges while mentoring junior talent. The distributed structure and emphasis on custom solutions reflect an approach designed to provide autonomy and ownership across both client work and internal roles.
