Purple Innovation designs and sells mattresses, pillows, and seat cushions built on its proprietary GelFlex Grid comfort technology, with manufacturing and headquarters in Utah.
Purple Innovation, LLC is a digitally-native comfort technology company that designs and sells mattresses, pillows, and seat cushions built around its proprietary GelFlex Grid material. The grid is engineered to deliver pressure relief and cooling without sacrificing support: it adapts to individual body types while maintaining airflow for temperature regulation.
The company's technical work spans material science, sleep engineering, pressure relief and cooling materials, and thermal regulation and airflow design. These capabilities are applied across a product line that includes flagship GelFlex Grid mattresses, comfort pillows, and seat cushions.
Purple operates as a vertically integrated, direct-to-consumer business, controlling its own manufacturing. It employs hundreds of people at its Utah headquarters and manufacturing facilities, and operates showrooms across the United States. Its stated mission is to help every body get the comfort they deserve, with an emphasis on continuous innovation in comfort technology.