Moonpig is an online greeting cards and gifting platform founded in 2000 as the UK's first online card retailer. The company operates across six territories: the United Kingdom, United States, Canada, Australia, New Zealand, and Ireland. Its core offering comprises personalized greeting cards, gifts, and fresh flowers, all available for delivery to recipients' doors.
The platform's technical infrastructure centres on digital printing technology, e-commerce systems, and personalization features that allow customers to customise cards with their own photographs and text. Cards are available in standard and giant sizes, with the platform offering thousands of designs. Beyond static cards, Moonpig has developed ancillary features including video messaging, handwriting upload, and group collaboration tools that enable multiple people to contribute to a single card.
The company's recommendation engine learns from customer behaviour to suggest appropriate cards based on recipient and occasion. A reminder system prompts users about upcoming special dates, reducing friction in the gift-sending process. The platform handles order fulfilment and delivery logistics across its operating territories, managing both physical card production and the sourcing and delivery of complementary gifts and flowers.
