Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of clients across more than 130 countries. The division employs more than 18,000 marketing communication professionals and operates through a network of full-service agencies including UM, Initiative, and Mediahub, alongside specialized units focused on data, technology, content, and healthcare.
The company serves clients across diverse sectors including automotive, consumer goods, pharmaceuticals, financial services, entertainment, retail, and e-commerce. Its portfolio includes Kinesso for data and technology capabilities, MAGNA for media research and planning, Mediabrands Content Studio for content production, and Healix for healthcare marketing. Other specialty units include IPG Media Lab, Orion Holdings, and Rapport.
Mediabrands' work has been recognized by Cannes Lions, Festival of Media Global, and WARC. The company is also recognized as a FORTUNE Best Workplace in Advertising & Marketing, reflecting its focus on supporting a diverse workforce across the marketing communications sector.
