Flodesk is a bootstrapped email marketing platform founded in 2018, serving over 80,000 customers in the small business and creator economy sectors. The company builds tools for designing and sending emails, with features including layout technology, automated workflows, sales pages, and forms. Its annual recurring revenue has grown from an initial $27m to $36m, with 90% founder ownership maintained throughout.
The platform focuses on design automation and workflow automation within email marketing technology and deliverability. According to company data, emails sent through Flodesk are seen 17% more than the industry average, and brands using the platform report up to 200% higher conversions. The company states that every $1 spent on email marketing through its platform delivers an average return of $40.
Flodesk positions itself around a design-first philosophy and radical simplicity, with transparent pricing. It has taken no outside funding since its founding.
