Dentsu is a global advertising and marketing services company, founded in Tokyo in 1901. The firm operates in approximately 120 countries with a workforce of 68,000 employees. It reported net revenue of 1.2 trillion yen for fiscal year 2024 and ranks as the world's seventh-largest advertising agency network by AdAge.
The company positions itself as an integrated growth and transformation partner. Its business is structured around three core service areas: Media, Customer Experience Management (CXM), and Creative capabilities. These are delivered through a portfolio of global network brands, including Carat, iProspect, dentsu X, Merkle, and Dentsu Creative.
Dentsu's technical domains center on data, technology, and creativity. The company's stated purpose involves creating sustainable growth for brands, people, and society, with a focus on delivering end-to-end experience transformation for its clients across industries.
