Canadian property and casualty insurance holding company serving personal and commercial customers through broker and direct digital channels, headquartered in Waterloo, Ontario.
Definity Financial Corporation is a Canadian property and casualty insurance holding company headquartered in Waterloo, Ontario. Formed in 2021 through the demutualization of Economical Insurance and listed on the Toronto Stock Exchange (TSX: DFY.TO), it serves personal and commercial customers across Canada through broker partnerships and direct digital channels. Its portfolio includes Economical Insurance, the direct digital brand Sonnet Insurance, Family Insurance Solutions, and pet health insurer Petline Insurance. The company was the first Canadian P&C insurer to migrate its core insurance platform to Guidewire Cloud.
Products span personal auto and home insurance, commercial insurance, farm insurance, and pet health coverage. The company describes itself as one of Canada's leading P&C insurers and completed the $2.4 billion acquisition of Travelers Canada. Its technical work covers artificial intelligence, machine learning, data analytics, cloud computing on Google Cloud, insurtech, and digital insurance transformation.
Definity has been recognised as one of Canada's Best Workplaces by Great Place to Work Canada, with a stated emphasis on technology and digital innovation, diversity of thought, and collaboration. Community investment is channelled through the Definity Insurance Foundation, which supports community-based services, advocacy, and research addressing the health and environmental impacts of inequality.