Bankrate is a consumer financial services company founded in 1982. It operates as an AI-powered fintech platform that provides financial data and comparison tools, connecting consumers with financial products across categories including mortgages, credit cards, savings accounts, banking products, and personal loans. The company has been in operation for over four decades and serves millions of consumers annually.
The company's core product is a financial product comparison platform designed to help consumers evaluate options and make informed financial decisions. Bankrate positions itself as a trusted resource for personal finance data, with a stated mission to democratize access to critical financial information. Its content has received industry recognition.
Bankrate maintains offices in Charlotte, North Carolina; New York City; West Palm Beach, Florida; and Austin, Texas. The company operates within the consumer financial services, fintech, and personal finance verticals.
