Avon is a global beauty company founded in 1886 that sells cosmetics, skincare, fragrance, and personal care products. Originally established as the California Perfume Company, the business has evolved into one of the world's most recognizable beauty brands, operating in more than 50 countries and serving millions of customers.
The company operates through a direct-selling model, leveraging millions of independent Representatives who build their own businesses through the brand. This structure distinguishes Avon's approach to distribution and customer engagement in the beauty industry.
Avon is part of the Natura &Co family and positions itself as a purpose-driven organization. The company emphasises economic opportunity and empowerment, particularly for women, viewing the independent Representative model as a vehicle for entrepreneurship and financial independence. The 'Avon Lady' remains an iconic symbol associated with this mission.
