97th Floor is a digital marketing agency founded in 2005 and headquartered in Lehi, Utah. The firm provides full-funnel marketing strategy that combines SEO, paid media, content marketing, and design services for clients ranging from startups to Fortune 500 companies. Its technical capabilities extend to data analytics and software development.
The agency has developed Palomar, a patent-pending software suite that analyzes large volumes of data in real time to generate digital strategies. Reported client outcomes include a 47% increase in site traffic, a 322% increase in ROI, and an 81% sales-accepted lead rate. The agency manages campaigns across more than 20 advertising platforms.
97th Floor organizes its teams so that specialists assigned to a given account work together directly, allowing clients to interact with the team rather than through an account manager. This structure is designed to reduce communication breakdowns and align strategy execution with client objectives. The agency describes its approach as operating at the intersection of creativity and analytics.
